Top 5 Beauty Retail Apps in South America Q1 2023

In the first quarter of 2023, the top 5 beauty retail apps in South America showed varied performance in terms of downloads and active users. Below is a detailed look at the trends for each app, based on data from Sensor Tower.

O Boticário experienced significant fluctuations in weekly downloads. Starting the quarter strong with 380K downloads in early January, it saw a peak of 488K at the end of the month before stabilizing around 226K by the end of March. Weekly active users also varied, peaking at over 4M in late January and ending the quarter with approximately 3.4M.

Beleza na Web - Cosméticos maintained a relatively steady download rate, hovering around 88K downloads in early January and ending March with 66K. The app's weekly active users remained consistent, fluctuating slightly between 334K and 294K throughout the quarter.

Época Cosméticos: Loja Online displayed a gradual decline in weekly downloads. Starting at 69K in early January, the downloads decreased to around 36K by the end of March. Active users saw a similar trend, starting at 261K in early January and dropping to 189K by the end of the quarter.

Natura (Oficial) showed a consistent increase in weekly downloads, starting with 54K in early January and reaching approximately 61K by the end of March. The app’s active users remained stable, with numbers fluctuating between 504K and 453K throughout the quarter.

Representante Eudora saw a gradual increase in downloads, starting at 30K in early January and peaking at 40K by the end of March. The active user base also grew steadily, from 130K in early January to about 177K by the end of the quarter.

For more detailed insights and data, you can visit Sensor Tower.